February 2009
Monthly Archive
Mon 23 Feb 2009
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Many of you have already moved from a feedburner.com account to a Google Account. For those who have not yet made the move, there seems to be some confusion on the process and exactly what will happen, or not happen, by certain dates. We want this post to help clear up any confusion.
- The FeedBurner functionality of analyzing, optimizing, publicizing, and monetizing your feeds is not being shut down or reduced in any way. We have made some strategic decisions to remove some of our functionality that is not directly relevant to managing feeds for reasons we hope will become apparent over time. Names may change, things may move around, but in general our plan is to provide a lot more functionality that makes sense in 2009, and beyond, for all publishers. Learn more here.
- On February 28th, if you have not moved your feeds to a Google Account, the traffic to your feeds will not be cut off or terminated, but you will not be able to view or manage your feeds until you have moved to a Google Account, unless you use MyBrand. Technically, this means that all traffic will now be served out of our Google data centers, and there will still be a way to move your account that will be in place indefinitely.
- If you used MyBrand at www.feedburner.com, you absolutely must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 error. If you use MyBrand and have not moved, you should have already received an email from us with detailed instructions. If, for some reason, you have changed the email address associated with your FeedBurner account, you will receive another message once you have finished the move process to the email address associated with your Google Account.
From a features perspective, this means the work to transition publishers to Google will be complete, and we plan to focus all of our resources on building new and exciting publisher tools that are integrated with other Google products, and to continue improving the monetization potential of AdSense for feeds. We can't wait for you to see some of the things we have in store, but if for some reason you do not want to migrate to a Google account, you can still
take your feeds with you.
Posted by Steve Olechowski and Matt Shobe, on behalf of the AdSense for Feeds/FeedBurner Team
Wed 18 Feb 2009
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People who drink diet soft drinks don't lose weight. In fact, they gain weight, per recent studies. The findings come from eight years of data collected by Sharon P. Fowler, MPH, and colleagues at the University of Texas Health Science Center, San Antonio.
It is not surprising that total soft drink use was linked to overweight and obesity. However, the surprise was that the risk of obesity was even higher among people who drank only diet soft drinks. In fact, when the researchers took a closer look at their data, they found that nearly all the obesity risk from soft drinks came from diet sodas.
"There was a 41 percent increase in risk of being overweight for every can or bottle of diet soft drink a person consumes each day," Fowler says.
More Diet Drinks, More Weight Gain
Fowler's team looked at seven to eight years of data on 1,550 Mexican-American and non-Hispanic white Americans aged 25 to 64. Of the 622 study participants who were of normal weight at the beginning of the study, about a third became overweight or obese.
For regular soft-drink drinkers, the risk of becoming overweight or obese was:
· 26 percent for up to 1/2 can each day
· 30.4 percent for 1/2 to one can each day
· 32.8 percent for 1 to 2 cans each day
· 47.2 percent for more than 2 cans each day.
For diet soft-drink drinkers, the risk of becoming overweight or obese was:
· 36.5 percent for up to 1/2 can each day
· 37.5 percent for 1/2 to one can each day
· 54.5 percent for 1 to 2 cans each day
· 57.1 percent for more than 2 cans each day.
For each can of diet soft drink consumed each day, a person's risk of obesity went up 41 percent.
A study of this kind does not prove that diet soda causes obesity. More likely, it shows that something linked to diet soda drinking is also linked to obesity. One possible part of the explanation is that people who see they are beginning to gain weight may be more likely to switch from regular to diet soda. But despite their switching, their weight may continue to grow for other reasons. So diet soft drink use is a marker for overweight and obesity.
Why?
Take a look at what your eating, not just what you are drinking. Have you ever noticed people who order the biggest burger and fries and then choose a diet soda?
Soft drinks by themselves are not the root of America's obesity problem. If you don't do anything else but switch to a diet soft drink, you are not going to lose weight.
Perhaps our bodies are smarter than we think. People think they can fool the body, but the body isnt fooled. If you are not giving your body the calories you promised it, your body will retaliate by wanting more calories. Some studies suggest that diet soft drinks stimulate appetite.
The Theories:
The Confusion Factor: When you use artificial sweeteners, you and your brain become confused about the calorie content of the food you eat. You may actually find yourself eating more in an effort to satisfy an internal urge, and this urge may be related to the assumed fact that the sweet dose you just drank didnt have that many calories, so neither does this cinnamon roll. Actually, before artificial sweeteners, our bodies were pretty good at relating calorie content to food based on the sweetness. This development of internal calorie estimating occurs in childhood. Early use of artificial sweeteners could cause over ingesting of sweet foods later in life, and therefore struggles with weight.
The Sugar Trap: The body is very complicated and has a huge number of inter-related, synergistic processes that respond to stimuli. It has learned to begin various body processes when something sweet is detected. The digestive system is prepared to receive a certain type of fuel, but when you ingest artificial sweeteners, our system gets confused and our internal messengers start asking for food. This is the trap. You end up ingesting the calories anyway.
Caffeine and Dehydration: Many of the artificially sweetened drinks we consume contain caffeine. Caffeine is a diuretic, which means it dehydrates you by causing your body to lose water. When you are dehydrated, your bodys metabolism slows down. This means that your body functions on fewer calories, and the rest is stored as fat. As you could imagine, this will lead to weight gain, not loss.
The Bottom Line:
Avoid artificial sweeteners and diet sodas. Replace artificially sweetened beverages with water to best fuel your body and assist in weight loss. If you crave something sweet to drink, opt for 100% fruit juice.
Thu 12 Feb 2009
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Although Reducing the amount of food we eat may rather be a solution for weight lose but it is not exactly the best. Actually, depending on the amount of your food intake you trim down, it may even be hazardous to one's health. So the question arises that how does one lose weight efficiently and safely? Here are some tips one should think when trying to lose weight:
Crash Diets
Most of the people assume that trimming down the calories alone can shed off the unwanted excess they have gained. But they don't know that this could be risky as when they decrease their calorie intake below the required levels, the body starts to digest the fats. It may sounds good but the fact is not like that. Burning fat requires a big amount of energy. Since they do not have much energy in their body to facilitate metabolism of fat, it will run at a very slow pace resulting to illness, fatigue and weak immune system.
Eating low-calorie diet may also burn muscle. So the crash diets are not the only solution to lose weight. It is better that one should try out eating small meals at more frequent intervals. This way you will not feel starving and your body will not store food as fat.
Eat Appropriately
While considering about junking the crash diet option one should also not forget to look at what he is eating. Diversity must always be considered so that one may be able to get the required nutrients from his diet. For better health always eat food, which are roasted, steamed or broiled rather than fried. Consuming a lot of potable water is also necessary.
Let your Muscle working
Muscles, when they work, burn calories. Knowing this fact, one can start weight loss by increasing muscle mass. For this purpose do proper exercise.
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ffects in Cosmetics Used:
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Fri 6 Feb 2009
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In times like these, we know that generating as much revenue as possible is on many publishers' minds. This will be the first of many posts that will hope to explain how to better configure AdSense for feeds to help maximize revenue.
Before going into specifics though, it's important to understand a couple important differences in how your subscribers are different from visitors on your website. If you use an analytics package for your site such as Google Analytics, most publishers will see that a large amount of their traffic comes from web searches. Many of these visitors may have been searching for a certain item, such as one of those blankets with sleeves and a hood - let's call it a shanket. You happen to have written about how much you love your shanket, and let's face it, you know how to write with the best of them, so your page ranks high in search results. That visitor may see an ad for a shanket next to your search result but wants to know more. So he or she clicks and reads your post, which seals the deal on this visitor needing a new shanket. You use AdSense for content, which includes ads for shankets that are matched contextually; the visitor clicks; a shanket is sold; and you earn revenue in the process.
Your feed subscribers, however, very rarely, if at all, get to your content from a web search. On the contrary, they subscribe to your blog because you write entertaining musings about your family life, and occasionally also write about some of the wonderful products you have come across, such as your shanket.
Because of this, the types of advertisers that run campaigns targeted at your feeds are not necessarily the same advertisers that are targeting search users. Instead of targeting keywords that match a search, advertisers wishing to use feed subscribers target placements in the Google Content Network.
How do you ensure that your placements are exposed effectively in the Google Content Network?
That's the easy part. When setting up new feeds on the AdSense Setup tab, make sure you leave the box that says "Create a channel that allows advertisers to target the selected feed." If you are creating a new channel that aggregates all of your feeds or subsets of your feeds that you would like to show to advertisers (highly recommended), make sure by selecting the "Show this channel to advertisers as an ad placement."
In a week or so, these placements will show up in AdWords and some of the other tools used by Google advertisers to target the content network.

Stay tuned for the next installment on Advanced Feed Placement optimization.
Posted by Steve Olechowski - Product Manager, AdSense for feeds